Powerful Communication Strategies

Learn the secrets of creating highly prized print and web content that supports your businesss goals and builds customer loyalty.

Friday, December 28, 2012

Pay attention to plural marriages

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Experienced wordsmiths know that, in a sentence, a singular subject requires the singular version of the verb. Or do they? Even professional...
Wednesday, October 17, 2012

Thoughts on Thought Leaders

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Today I’m going to talk about the marketing bandwagon called “thought leadership marketing.” A thought leader is a preferred information...
Wednesday, May 30, 2012

The perfect gift for copy nerds

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If you care about great writing on the Internet, you ought to support it -- with your money. Subscribe to an online newspaper like The New ...
Monday, May 28, 2012

How many spaces can dance on the end of a sentence?

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One of typography's most-often violated rules is this: Type one space between sentences. Surprised?  Check out  Space Invaders  at S...
Thursday, May 24, 2012

The four-letter word that undermines your writing

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One of the easiest ways to improve the power of your communication is to search for (and eliminate) the word “very” in everything you write...
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Thursday, May 3, 2012

7 Ways to Get Better Proofreading

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Recently, one of my proofreading clients asked me, “What can editors and writers do to improve the work of freelance proofreaders (except o...
Monday, April 30, 2012

What’s the SECOND worst way to start? -- (Part 2)

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If you’re like me, you are always looking for better ways to entice readers into your copy. Look at the sentence above and you’ll see the...
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About Me

Paul Krantz
I am the president of Vercene, Inc.Our mission is to provide powerful communication strategies to businesses of all sizes and styles. Our clients range from local two-person PR agencies to S&P 100 corporations. Services we provide include editing, copy editing, proofreading, editorial project management, and comprehensive strategy development for web and print publications. Contact us at pkrantz@gmail.com for help with your communication needs.
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