A thought leader is a preferred information resource, the top-of-mind authority on a particular topic. Think IMDb (for movies), Trip Advisor (for travel advice) and Wikipedia (for almost everything else).
When you are a thought leader, near-term success is measured by Google search results and long-term success is measured by increased sales, growing margins and customer satisfaction.
How to become a thought leader
The most effective way to become a thought leader is to commit to principled content curation across all interactive channels. This ensures that the best content reaches current and prospective customers.
The most powerful drivers for thought leaders are:
The most powerful drivers for thought leaders are:
- Expertise (articles/videos/online tools)
- Comments (opinion/feedback/product reviews)
- A customer-first philosophy (helpfulness/humility)
1. Curate honestly - offer information the customer needs or wants
2. Take all sides - welcome positive feedback and respond to complaints
3. Live everywhere - create a brand image across all media
4. Be free - no limits on who can access content, no walled gardens
5. Stay friendly - talk like a person, don’t be evil, make access easy
No comments:
Post a Comment