Wednesday, October 17, 2012

Thoughts on Thought Leaders

Today I’m going to talk about the marketing bandwagon called “thought leadership marketing.”

A thought leader is a preferred information resource, the top-of-mind authority on a particular topic. Think IMDb (for movies), Trip Advisor (for travel advice) and Wikipedia (for almost everything else). 

When you are a thought leader, near-term success is measured by Google search results and long-term success is measured by increased sales, growing margins and customer satisfaction.

How to become a thought leader